Cloud Business Featured Article
Sears Upgrades Analytic Environment with Teradata ADW Platform 6690October 25, 2012
By Rajani Baburajan, TMCnet Contributor
Teradata (News - Alert), an analytic data solutions company focusing on integrated data warehousing, big data analytics, and cloud business applications, announced that Sears, a leading integrated retailer, has expanded its existing Teradata analytic environment with Teradata Active Enterprise Data Warehouse Platform 6690.
The retailer has also added Teradata ADW Private Cloud with Elastic Performance on Demand for on-demand business analytics. The service adds flexible data-crunching capacity on the Teradata Private Cloud, enabling the company to address surge in business activities like those during holiday shopping seasons or launch of marketing campaigns.
Teradata customers also benefit from the optimized use of solid state drives (SSD) and hard disk drives (HDD), which is enabled by Teradata Virtual Storage, the intelligent storage management software from Teradata.
According to Teradata, the new hybrid storage-based platform provides expanded flexibility in the configuration and balance of SSD and HDD. The Active EDW supports robust strategic intelligence for long-range planning and reporting, and real-time operational intelligence for "front-line" employees.
"The new Teradata multi-petabyte big data platform will help Sears lead customer based innovation through integrated retail and support our membership program, Shop Your Way Rewards," said Oliver Ratzesberger, vice president of Information Analytics and Innovation at Sears Holdings, in a statement.
"By combining previously separated databases and data marts onto a single virtualized big data platform we eliminate the need to maintain multiple copies and data feeds, thereby reducing time to market as well as TCO," Ratzesberger added.
Michael McIntire, CTO Information Analytics and Innovation at Sears Holdings will lead a session titled "Principles and Patterns in the Extreme Data & Analytics Ecosystem" at the upcoming Teradata PARTNERS User Group event.
Also speaking at the event will be Sarang Kirpekar, divisional vice president, Information Analytics and Innovation Division at Sears Holdings. His session, titled "An ODE (Operational Data Engine) to Operational Key Performance Indicators," will describe advanced Operational Key Performance Indicators used to enable data science and analytics as a means to optimize and manage complex workloads in a private cloud environment.
Edited by Amanda Ciccatelli
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